Strengthening Ties with Iceland’s Seafood Processors

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Last week, the PROCEON team was on the road, engaging directly with leading seafood processors. Our mission: to share the PROCEON vision and gain firsthand insight into the operational challenges faced by this important industry.

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We were met with exceptional hospitality and honest discussions at every stop, underscoring a shared commitment to advancing Iceland’s seafood industry. The discussions emphasized the importance of fostering stronger collaboration between processors and technology providers. Despite recent investments in cutting-edge processing technology and favorable market conditions, the industry faces ongoing pressures, including higher taxes and regulatory demands. To stay competitive and maximize value, processors are pushing for more automation, improved yields, better utilization of side streams, enhanced maintenance, greater operational reliability, and robust digital capabilities.

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This collaborative spirit aligns perfectly with PROCEON’s strategy and partnership philosophy. We are committed to open dialogue, embracing new ideas, and delivering innovative solutions that elevate industry performance for people, communities, and sustainability.

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In coming weeks, the PROCEON team will be visiting more markets to introduce our approach and connect with local processors, continuing our mission to understand their unique challenges and opportunities.

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