PROCEON is founded by industry veterans united by a clear vision: to shape the future of food processing through intelligence, collaboration, and innovation. With decades of global experience across processing technology, automation, maintenance, AI, and digital transformation, our founders bring deep domain knowledge and a shared commitment to building a smarter, more resilient food industry.

Our backgrounds span seafood, poultry, and meat processing, and we have led complex, high impact projects from concept to global scale. Together, we combine technical expertise, operational insight, and hands on industry experience to help processors achieve new levels of performance, reliability, and sustainability.

Trausti Árnason — Chief Executive Officer & Co-Founder

Trausti grew up in the heart of the Icelandic seafood community in Ísafjörður, where daily life revolved around cod, shrimp, and hard work. With a foundation in software engineering, lean management, and organizational leadership, Trausti has spent 30 years driving innovation and strategy at companies including Marel, Controlant, Skaginn 3X, and Vélfag.

His passion lies in developing technologies that strengthen food processors and help the industry evolve toward higher efficiency and intelligence.

“A shared passion for food processing technology brought us together at PROCEON. Our combined experience has multiplied our vision for how this industry can work better, smarter, and more sustainably.”

Expertise: Service & Maintenance Management, Product Management, Supply Chain Management, Digital Transformation

Ragnar Guðmundsson — Chief Sales Officer & CoFounder

Ragnar, widely known in the industry as Raggi, is also from Ísafjörður and has built a strong professional network across the seafood sector since 2012. With experience at 3X Technology, Skaginn 3X, and Vélfag—and early years spent as a fisherman running his own boat—he brings practical industry insight rooted in real operations.

Educated in engineering, fisheries, and aquaculture science, Ragnar has spent 15 years turning innovative ideas into real customer value across seafood processing.

“PROCEON is built around the customer. Their challenges, goals, and operations shape every solution we deliver.”

Expertise: Fish Processing, Processing Design, Project Management, Fishery, Freezing & Chilling, Account Management, Customer Service

Elías Jónsson — Chief Technology Officer & CoFounder

Elías, or Elli, is the technical engine behind PROCEON. Raised in Bolungarvík, he grew up contributing to the family’s fishing operations—learning early the importance of reliability, uptime, and getting the job done right.

He holds degrees in Industrial, Computer Science, and Mechanical Engineering, plus an MSc in Applied Computing with a focus on AI. His career includes years developing advanced, AI driven processing technologies at Valka, Marel, and Vélfag.

Elli is known for his deep commitment to customers and his belief that technology must make their work easier, not more complicated.

“Any solution placed on the shop floor must truly solve a problem, improve reliability, and make life easier for the customer. Otherwise, it doesn’t deliver real value.”

Expertise: AI & Machine Learning, Computer Vision, Waterjet Cutting, Advanced Automation

Our Mission

Proceon empowers the seafood and broader food industries by integrating worldclass processing technologies and developing smart, next generation solutions that improve efficiency, reliability, and operational clarity.

Through strong partnerships, advanced engineering, and data driven insight, we connect systems, suppliers, and people—unlocking higher performance and setting new standards for the future of food processing.

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